Roger Welch, Founder Off The Road ConsultingRoger Welch

Mr. Welch has over 22 years of internet and mobile industry experience working with Fortune 1000’s to develop digital solutions. He has worked in general management, in engineering, and in marketing. Mr. Welch has expertise in interactive marketing, usability design, data analysis, product development , mobile marketing, and software development. He was a contributing member of the teams that created the first content sites for AOL, developed the world’s first transactional ecommerce system for MCI, built the first B2B extranet EDI solution for GE Medical, won the first Gold Clio ever awarded to a website and launched the first mobile application platform that functions on 90% of mobile handsets in the U.S. whether feature phone or smartphone.


Igor Royzis, EVP Technology Off The Road ConsultingIgor Royzis
EVP Technology


Mr. Royzis has over 18 years of startup and Fortune 100 experience delivering and managing solutions for Software, Investment Banking, Trading, Portfolio Risk Management, Mergers & Acquisitions, E-commerce, Wholesale and Distribution industries. He is passionate about building great technology teams, architecting Internet and mobile solutions, managing complex projects, turning ideas into reality, and helping businesses choose and apply appropriate tools and technologies to successfully grow, compete and succeed. Mr. Royzis pioneered the use of open source technologies at Chase Manhattan Bank and designed the first SOA (Service Oriented Architecture) based platform at Merrill Lynch. He designed and built several sophisticated financial trading platforms and risk management systems. As CTO / Head of Technology, Mr. Royzis has successfully built three technology startups. More information on Igor Royzis’ blog.


Susan Froehlich
VP of Creative


Susan Froehlich has extensive experience managing projects from strategy, concept to successful conclusion.  Her resourceful, self-motivated and organized with effective supervisory and creative problem solving skills.
Sue creates results-driven design for online as well as traditional print initiatives. OTR’s designs are customized and tailored to a variety of clients’ complex needs, but the goal is always the same: design a “look and feel” that takes full advantage of today’s available creative technologies while supporting their marketing objectives.

Sue graduated with a Bachelor of Fine Arts in Graphic Design from University of Florida, in Gainesville, Florida – Go Gators!  Her specialties include, graphic design, visual design, web design, brand development, digital brand development, marketing, art direction, creative direction, creative concept development, logo design, print design, trade show booth design.


David Giorgi
Director eCommerce


David is the newest member of Off the Road Consulting.  His development of  high impact, professional eCommerce websites and video streaming apps makes him a valuable asset to the team.  David  practices the philosophy of ” classic, clutter free structural design with modular components” which  improves compatibility and reduces costs to our clients.   David speaks fluent French, having grown up in Switzerland and as you can imagine he is a neat freak who keeps  everything on his desk always perfectly  aligned!

Advanced Mobile Marketing

Advanced Mobile Marketing

Expand Your Marketing Reach by Going Mobile

This eight-week online mobile media marketing training program will empower you with essential skills including measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance. Curriculum created by OTR founder Roger Welch


We were thrilled with how quickly, efficiently and thoughtfully Off The Road Consulting (OTR) built and launched our e-commerce site. They were very communicative throughout the entire process and they ‘held our hands’ the whole way, as we were certainly not the experts in this area…they are! more

Tim Rossi
NEST Fragrances