About

There is a fundamental difference between an e-business and a business with a web site, and that difference is what Off The Road Consulting is all about.

An e-business is a top-down, bottom-up integration of all core business processes. An e-business seeks to achieve deeper, more personalized relationships with customers automatically by leveraging the information acquired during the customer’s interactive contact with the organization.

A business with just a web site is a business that has not yet taken advantage of the automation of business processes and/or gone ahead to develop the full potential of digital technologies. Off The Road Consulting specializes in helping those business reach the next level. Our focus is in small to mid-sized companies that need to develop their digital footprint.

Advanced Mobile Marketing

Advanced Mobile Marketing

Expand Your Marketing Reach by Going Mobile

This eight-week online mobile media marketing training program will empower you with essential skills including measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance. Curriculum created by OTR founder Roger Welch

Testimonials

We were thrilled with how quickly, efficiently and thoughtfully Off The Road Consulting (OTR) built and launched our e-commerce site. They were very communicative throughout the entire process and they ‘held our hands’ the whole way, as we were certainly not the experts in this area…they are! ...read more

Tim Rossi
NEST Fragrances